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Successful Rebranding Stories: How Burberry Refashioned Itself into an  Iconic British Luxury Brand
Successful Rebranding Stories: How Burberry Refashioned Itself into an Iconic British Luxury Brand

Burberry new CEO sets out 'Britishness' strategy and £5bn sales target
Burberry new CEO sets out 'Britishness' strategy and £5bn sales target

Burberry Group shares plunge as it unveils new strategy and reveals  slowdown in UK sales
Burberry Group shares plunge as it unveils new strategy and reveals slowdown in UK sales

Burberry's new designer transforms the storied brand with new logo and  monthly digital product debuts | South China Morning Post
Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post

Burberry sales increases thanks to new strategy - RetailDetail EU
Burberry sales increases thanks to new strategy - RetailDetail EU

Luxury Daily
Luxury Daily

Burberry's new strategy in Japan - Nikkei Asia
Burberry's new strategy in Japan - Nikkei Asia

Burberry looks to reignite spark under new leadership duo | Reuters
Burberry looks to reignite spark under new leadership duo | Reuters

Burberry reveals new growth strategy in H1 results - TheIndustry.fashion
Burberry reveals new growth strategy in H1 results - TheIndustry.fashion

Burberry announces science based targets, expanding our ambition to build a  more sustainable future for fashion - Burberry
Burberry announces science based targets, expanding our ambition to build a more sustainable future for fashion - Burberry

Burberry's New Logo And Campaign: An In-Depth Analysis
Burberry's New Logo And Campaign: An In-Depth Analysis

Burberry squares up for a fight to regain ground from rivals
Burberry squares up for a fight to regain ground from rivals

Burberry (Strategy) | Burberry | Retail Week
Burberry (Strategy) | Burberry | Retail Week

The Repositioning of Burberry – Get into the world of Luxury Goods
The Repositioning of Burberry – Get into the world of Luxury Goods

Burberry | BrandStruck: Brand Strategy / Positioning Case Studies
Burberry | BrandStruck: Brand Strategy / Positioning Case Studies

Burberry to invest heavily in new stores in China as mainland customers  take a liking to its redesigned monogram look | South China Morning Post
Burberry to invest heavily in new stores in China as mainland customers take a liking to its redesigned monogram look | South China Morning Post

Burberry Stock: I Don't Think The Premium Is Worth It At This Time |  Seeking Alpha
Burberry Stock: I Don't Think The Premium Is Worth It At This Time | Seeking Alpha

What is Burberry's marketing strategy? | BluCactus
What is Burberry's marketing strategy? | BluCactus

Modern simplicity from Burberry: a new logo with a hint of serifs
Modern simplicity from Burberry: a new logo with a hint of serifs

Future Growth Strategies (Part 2: The Strategies) | On Burberry...
Future Growth Strategies (Part 2: The Strategies) | On Burberry...

Burberry unveils new biodiversity strategy | Fashion & Retail News | News
Burberry unveils new biodiversity strategy | Fashion & Retail News | News

Strategy spotlight: Five ways Burberry has refined its strategy to unlock  long-term growth | Analysis | Retail Week
Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week

Rethinking e-commerce strategies with Burberry's first Mini Program |  Wiredcraft
Rethinking e-commerce strategies with Burberry's first Mini Program | Wiredcraft

Burberry Beats First-Half Profits Forecasts, Announces New Growth Strategy
Burberry Beats First-Half Profits Forecasts, Announces New Growth Strategy

Mark Ritson: Burberry has a big challenge to replace Christopher Bailey
Mark Ritson: Burberry has a big challenge to replace Christopher Bailey

Burberry reveals new strategy following successful six months -  RetailDetail EU
Burberry reveals new strategy following successful six months - RetailDetail EU